A telecommunications provider embarked on a SIM migration programme as part of their digital transformation initiative. The programme was projected to span two years, but the client lacked a tracking system to provide the necessary information at the executive level. Management had no tangible means to access and track the progress of the SIM migration, making it difficult to identify and address any blockages across various sales and upgrade channels.

EIS team led the delivery to implement an end-to-end solution to address the client's challenges. Our approach encompassed technical leadership, data analysis, transformation, aggregation, dashboard reporting, and delivery throughout the multi-year programme.

We captured the business requirements and delivered aggregate data through end-to-end reports, enabling the client to slice the data into multiple dimensions and gain full visibility of the programme's performance. The solution tracked sales and upgrades across various customer journeys, providing valuable insights into the SIM migration programme's effectiveness.

Our end-to-end tracking dashboard gave the executive team real-time visibility into the programme's performance, allowing them to identify and address issues across sales and upgrade channels. This kept the programme on track with forecasted timelines. The dashboard also became an essential tool for gaining meaningful insights into customer behavior through its diagnostic analytics. This allowed the client to better understand customer preferences, pain points, and adoption patterns, enabling data-driven decisions and targeted improvements.